MOSS YOGA – PRIVACY POLICY

Effective Date: February 16th, 2025

Welcome to Moss Yoga (“Moss Yoga,” “we,” “us,” or “our”). We provide a service that connects yoga teachers with students seeking on-demand classes, accessible via our websites (the “Site”), mobile applications (the “App”), and other digital platforms that link to this Privacy Policy (collectively, the “Service”). This Privacy Policy explains how we collect, use, and share personal information. By using our Service or otherwise providing information to us, you acknowledge that you have read and understand this Privacy Policy.

Note: Additional terms regarding your use of the Service are found in our Terms of Service. Please read both documents together for a complete understanding of your rights and obligations.

TABLE OF CONTENTS

1. Key Principles & Technology Protection

2. Personal Information We Collect

3. How We Use Your Personal Information

4. How We Share Your Personal Information

5. Your Choices

6. Other Sites and Services

7. Security

8. International Data Transfer

9. Children

10. Changes to This Privacy Policy

11. How to Contact Us

12. Important Information for California Residents

1. KEY PRINCIPLES & TECHNOLOGY PROTECTION

A. Scope of This Privacy Policy

This Privacy Policy applies to information we collect through:

• Our Site, App, and digital platforms that link to it,

Marketing communications we send, and

Certain offline settings where we post or otherwise provide this Privacy Policy.

B. Use of Proprietary Technology

Moss Yoga may collect user data (e.g., interactions, preferences, and engagement) to improve our patented or patent-pendingmethodologies, brand identity, and technology solutions (e.g., Moss Levels, algorithms, data analytics processes). All proprietary technology and processes we use to gather or analyze data belong exclusively to Moss Yoga and are safeguarded accordingly. Any unauthorized attempt to reverse-engineer, duplicate, or reproduce Moss Yoga’s technologies is strictly prohibited and may result in legal action. For more details, see our Terms of Service.

C. Brand Identity

All logos, trademarks, service marks, trade dress, and other brand identifiers of Moss Yoga are our exclusive property. You may notuse these marks without prior written consent. Please refer to our Terms of Service for more information on brand usage and restrictions.

2. PERSONAL INFORMATION WE COLLECT

We collect personal information in a variety of ways, including when you provide it to us directly, when others provide it (e.g., booking a class for you), and when it’s collected automatically (e.g., via cookies or other tracking technologies).

A. Information You Provide Directly

Contact Data: First and last name, email address, mailing address, phone number.

Profile Data: Username, password, age, gender, biographical details, photograph, social network links, and health information you choose to provide.

Identity Verification: If you are a yoga teacher, we may collect certifications or ID numbers for background checks.

Communications: Feedback, questions, or other messages you send via the Service.

Transactional Data: Payment information (credit cards, bank accounts), billing and shipping details, purchase history.

Marketing Data: Your preferences for receiving communications, or details on how you engage with our content.

B. Information Collected from Others

Teacher or Customer Feedback: Ratings, reviews, or comments provided by other users.

Screening Providers: Background check or credit check information, where permissible by law.

Data Providers: Demographic or other data from information services or public sources.

Bookings for Third Parties: If you book a class for someone else, you may provide that person’s name and contact details (with their consent).

C. Automatic Data Collection

We, our service providers, and our business partners may automatically log information about your activity over time on our Service and on other sites, such as:

Device Data: Operating system type/version, browser type, screen resolution, IP address, unique device identifiers.

Online Activity Data: Pages or screens viewed, how long you spent on certain pages, navigation paths, access times.

Precise Geolocation Data: When you authorize our App to access your location.

Cookies & Similar Technologies

Cookies: Small text files stored on your device to help navigate pages, remember preferences, and facilitate online advertising.

Web Beacons: Pixel tags or GIFs to show whether emails or webpages were accessed.

SDKs: Integrated code in our App enabling third-party analytics or functionality.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use personal information for the following purposes or as otherwise disclosed at the time of collection:

A. Service Delivery

• Provide, operate, and improve the Service.

• Maintain user profiles, conduct background checks, and display teacher or student details for class bookings.

• Process payments and manage related billing.

• Enable security features (e.g., sending verification codes).

B. Research & Development

Analyze user behaviors to enhance the Service and our proprietary technology (e.g., Moss Levels, AI-driven insights).

• Create aggregated, de-identified, or anonymized data for lawful business purposes.

C. Marketing & Advertising

Direct Marketing: We may send newsletters or promotional materials about Moss Yoga.

Interest-Based Ads: Third-party partners may use cookies or tracking technologies to display relevant ads. See Your Choices for opt-out information.

D. Compliance & Protection

• Enforce our Terms of Service.

• Prevent, detect, or investigate fraud, unauthorized uses, or other illegal or unethical activity.

• Comply with legal or regulatory obligations.

4. HOW WE SHARE YOUR PERSONAL INFORMATION

We may share your personal information with:

1. Affiliates: Our parent companies, subsidiaries, or entities under common control.

2. Service Providers: Companies that help us operate (e.g., hosting, payment processing, analytics).

3. Advertising Partners: Third parties that display ads or manage marketing campaigns on our behalf.

4. Professional Advisors: Lawyers, auditors, insurers as needed for legal or financial compliance.

5. Authorities & Others: Law enforcement, government authorities, or private parties if required by law or for safety/security reasons.

6. Business Transferees: In a merger, acquisition, or other business transaction.

We cannot control how other users (e.g., if you share info with a teacher) use your personal information. If you voluntarily post personal information in a public area (e.g., a forum), others can see and use that data.

5. YOUR CHOICES

A. Access or Update Information

If you have a Moss Yoga account, you can review and update your profile data by logging in.

B. Opt-Out of Marketing Communications

Email: Follow the unsubscribe link or contact us to stop promotional emails.

Text Messages: Reply “STOP” to marketing texts.

C. Cookies & Browser Settings

• You can disable or remove cookies via browser settings. Some features of our Service may not function properly if cookies are disabled.

D. Interest-Based Advertising

• Visit Network Advertising Initiative or YourAdChoices to learn how to opt out of certain ads.

• Mobile users may install the AppChoices app to opt out of interest-based advertising.

E. Location Permissions

You can disable precise geolocation in your mobile device settings, though this may limit certain features.

6. OTHER SITES AND SERVICES

Our Service may link to or integrate with third-party websites, apps, or services. We are not responsible for their content, privacy practices, or terms. Review their policies before providing personal data.

7. SECURITY

We employ technical, organizational, and physical safeguards to protect personal information. However, no security measure is foolproof, and we cannot guarantee the absolute security of your information.

8. INTERNATIONAL DATA TRANSFER

Moss Yoga is headquartered in the United States. Personal information may be transferred to the U.S. or other locations where privacy laws may not be as protective as your jurisdiction. By using our Service, you consent to such transfers subject to this Privacy Policy.

9. CHILDREN

Our Service is not intended for children under 16. If we discover that we have collected personal information from a child under 16 without parental consent, we will delete it promptly.

10. CHANGES TO THIS PRIVACY POLICY

We may modify this Privacy Policy at any time. If we make material changes, we will notify you (e.g., by email or prominent notice on the Service). The effective date at the top indicates when this Privacy Policy was last updated.

11. HOW TO CONTACT US

For questions, concerns, or comments regarding this Privacy Policy, please contact us at:

Email: gabriel@mossyoga.app

Website: www.moss-yoga.com

12. IMPORTANT INFORMATION FOR CALIFORNIA RESIDENTS

This section applies only to California residents and describes their rights under the California Consumer Privacy Act of 2018 (CCPA). Words like “personal information” have the meanings given in the CCPA:

1. Information, Access, & Deletion: You may request information about how we collected or used your personal data in the last 12 months, access the data, or ask for its deletion (subject to exceptions).

2. Nondiscrimination: We will not discriminate against you for exercising these rights.

3. “Do Not Sell”: Based on our understanding, we do not sell personal information. If we begin doing so, we will update this Privacy Policy and honor California residents’ rights to opt out.

Exercising Your Rights

• Contact us at gabriel@mossyoga.app with a description of your request.

• We may need to verify your identity (e.g., government ID) before processing requests. If using an authorized agent, provide a valid power of attorney or other proof of authority.